AirAsia Attacks Tiger Airways In Newspaper Ads

Air Asia Attacks Tiger Airways Newspaper Advertisment

The rivalry between two budget airlines: Malaysia-based AirAsia and Singapore-based Tiger Airways is getting more and more intense. AirAsia recently launched straightforward attacks to its rival in full-page advertisements, published in Singapore newspapers: Straits Times and Business Times.

The advertisement depicts a cartoon of a crying tiger cub and features a large tag-line: ‘If Tigers were meant to fly, they would be born with wings.’