Singapore Airlines To Launch A New Low-cost Airline

Singapore Airlines (SIA) has announced plans to launch a new no-frills, low-fare airline operating widebody aircraft on both medium and long-haul routes. The new airline will be wholly owned by Singapore Airlines, but will be operated independently and managed separately. Operations will start as early as next year.

Singapore Airlines Logo

“We are very excited about what our new low-fare subsidiary will offer to consumers. We are seeing a new market segment being created and this will provide another growth opportunity for the SIA Group,” said SIA CEO Mr Goh Choon Phong in a news release. Mr Goh also added, “At the same time we remain fully committed to the further growth of SIA, which will continue to offer the highest-quality products and services to our customers.”

Singapore Airlines is not the only airline to enter the low-cost airlines market.

Australia’s Jetstar and Malaysia’s AirAsia X (owned by Tony Fernandes) have been in the market for a number of years. Both airlines offer flights to medium and long-haul destinations such as Japan, Auckland and London.

Thai Airways recently announced plans to launch a low-cost airline by April 2012. Last February, All Nippon Airways (ANA) also announced plans to enter the Chinese budget airline market.

Leave a Reply