Gangnam Style

Gangnam Style is the latest buzz in the Korean and probably global music industry now. In case you haven’t heard of it, Gangnam Style is South Korean rapper, Psy’s latest single. When he released his music video in YouTube, he had no idea it would go so globally viral. As of now, the video has garnered almost 60 million views and counting since its launch in mid July.

Gangnam Style

Non Korean viewers most probably won’t understand the lyrics of the song, but it is the random, nonsense and funny dance scenes and steps that is drawing audiences around the world. The move is now widely known as the “horse-riding dance” – as the video shows Psy’s riding an invisible horse on a saddle in many different venues in the posh Gangnam district in Seoul.

There is a hidden social message behind the song though. “Gangnam means, it’s like Beverly Hills of Korea,” said Psy, or Jae-Sang Park to ABC news. “But the guy doesn’t look like Beverly Hills. Dance doesn’t look like Beverly Hills. … And the situation in music video doesn’t look like Beverly Hills. But he keeps saying I’m Beverly Hills style. So that’s the point. It’s sort of a twist.”

This video has caught wide attentions of Western musicians or singers.

  • Rapper T-Pain tweeted, “LADIES AND GENTLEMEN!!!!!!!!!!!!!!!!!!!!!!…#GANGNAM STYLE…That is all.”
  • While Katy Perry wrote, “Help, I’m in a Gangnam style k hole.”
  • British singer Robbie Williams has even blogged about his love for the catchy track.
  • Josh Groban also tweeted, “It’s a Gangnam Style world, we’re just living in it. Amazing video.”
  • Canadian singer-songwriter Nelly Furtado was caught performing Psy’s hit and his signature dance moves during one of her concerts in the Philippines.

So, in case you haven’t watched the video… O…..O…..o…o…o…..Oppa GANGNAM style!!

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