Air New Zealand – The Hobbit Safety Video

Passengers will probably skip the boring and monotone inflight safety presentation/demo since most of them have watched it so many times and some even have memorized the procedure.

But you probably haven’t heard it delivered by elves, dwarves, Hobbits and wizards.

In conjunction with the release of of Sir Peter Jackson’s latest film, The Hobbit: An Unexpected Journey, Air New Zealand has launched its own epic production, a Hobbit and Middle-earth inspired in-flight safety video. It’s a creative and clever way to promote the airline as well as to inject some fun and attention to the mundane presentation.

Air New Zealand - The Hobbit An Unexpected Journey

The four-minute safety video – titled “An Unexpected Briefing” – features many mythical characters from Peter Jackson’s Lord of the Rings films: elves, dwarves, Hobbits, and wizards. Gollum also makes a cameo, reaching down to pick up a dropped ring – “my precious.” It features cameo appearances including Sir Peter Jackson himself and J.R.R Tolkien’s (the author of the Lord of the Rings novels) great-grandsons as passengers aboard the flight.

Have a safe flight to the Middle-earth :)!

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